Logo Design & Branding

So you want a logo...

At BrainVox, we'll capture the most important elements of your brand in a unique and attractive logo design.

But why do you need a logo? And why do you need someone else to design a logo? And 'branding' - what IS 'branding'? Isn't that just a fancy name for a logo?

Give us 3 minutes and we'll answer all those questions, and maybe a few more!

Why you need a logo.

The short answer: because it will help your business. But how? Well, here's just a few reasons:

You make your company easier to remember.

40% of people remember pictures better than words they hear or read. Associate an image with your name and use it wherever you sensibly can. Potential customers are more likely to think of you when they need your goods or services.

You can stand out from your competition.

If everyone else in your field has the same sort of 'me-too' logo, think about what being different will mean for you. A single red rose stands out well against a field of daisies.

Your business can look more established.
Your business can look more modern.
Your business can look more approachable.
Your business can look more sophisticated.
Your business can look - different from the others.


It's not just about being different by simply looking different. It's also about what the logo says about your company, what sort of image it conveys.


Why you need a logo
designed by someone else

You want to make your company easier to remember - but for the right reason, not the wrong reasons.

You want to stand out from your competition - but again, for the right reason, not the wrong reasons.

As we've said, the logo design isn't only about what it looks like. It's also about what the logo says about your company, what sort of image it conveys.

If your logo sends the message that you cut corners, that you make do with lower quality, that you're unoriginal, that you're outdated, how attractive will your company be to potential customers?

Also, a professional designer will consider how your logo will interact with all other aspects of your visual identity and ensure they act in harmony.

And now you're wondering what your 'visual identity' is, so...

What branding is - or isn't.

There are other reasons to use a professional when creating a logo, but before we get to them we should understand what we mean by 'branding'. (This is quite a debated topic, but we're going to try to put our version of it in a nutshell for you.)

Branding is often confused with two other things. Sometimes people use 'branding' or 'brand' when they really should use 'logo', but they aren't the same thing.

Sometimes people use 'branding' or 'brand' when they really should use 'identity' or 'visual identity'. Again, they aren't the same thing.

At the simplest level a logo is a symbol that identifyies an organisation or company or person. More accurately, it identifies their brand. The logo can be made up of a graphic image, some text, or both together, as shown in these examples:


At the next level we have the organisation's identity. This will include the logo, but can include other design-led items. Uniforms, van and car liveries, signage and stationery like business cards and letterheads are the most obvious examples. Slogans make the list too. In recent years other non-visual items have made their way into identities - sounds being some of the best known. For example, people around the world now know what a Nokia phone sounds like, or recognise the Microsoft Windows startup sounds. (Thank you, Brian Eno.)

Above that is the organisation's brand. It's the overall concept of the organisation, what it does and what it stands for. Yes, it includes the identity, all those colours and fonts and images and sounds, the logo too. But it's more than that. It's all the products of the company too; not just what they are, but their perceived quality, their value, their usefulness. It's the opinions of the public about the company, it's products, it's actions. It's how the organisation is perceived - is it 'good', is it 'evil', is it fair, is it biased, is it ethical, is it clever, and so on.

That is why a designer cannot 'rebrand' your organisation. No designer has control over all those aspects. What we as designers can do though is help you change your company identity - and that's where we come back to logos again.

It's common for businesses, especially when they're starting, to enthusiastically create a logo without considering all they need to.

Why you need a logo designed
by someone else, continued.

As we said earlier, we'll consider how your logo will interact with all other aspects of your visual identity and ensure they act in harmony. That might mean changes to other assets, like business cards, letterheads or the like. Since we're independent of your organisation, we're objective and can tell you the strong and weak point of existing assets, and can include a sympathetic redesign of those at the same time.

When we create a logo for you, we'll consider what it'll look like at all scales and for all media. There's no use having a highly-detailed logo with lots of fine text if no-one can read it when displayed in a website menu. One with no outlines and several touching pastel areas might appear as a small grey blob in a newspaper advertisement. We'll consider how to represent it as icons and favicons for your mobile app or website.


And lastly, the most important point.

At BrainVox, we'll capture the most important elements of your brand in a unique and attractive logo design.



It's time to let us help you.

Take the first step - contact us today!


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